Telemarketing and Appointment Making

Services: Telephone Marketing

There are many ways to get your marketing message across to potential customers: television, web sites, brochures or media advertising. However, personal contact by skilled telemarketing operators still remains one of the most effective tools available to marketers.

One to one contact allows you to immediately answer queries, deal with objections and gather feedback, but most importantly begins establishing your one-to-one relationship with your customers.

Our professional, UK based telemarketing services will help you to establish that vital first contact. Working under your company name we will approach the prospects to gather information, determine their areas of interest, discuss how your product or service could assist them and agree the next step to making a sale.

We can cover:

Lead Generation

Get your product or service in front of the buyers quickly and effectively by calling them with your offering. Synergy Connections Ltd can progress the call to the stage that you require - request for information or demonstrations, agreement to send an order form for completion, or even taking the customers order over the phone. Details gathered on the call will be passed back to your internal sales staff to complete the sale or process the order.

Depending on your requirements, calls can be made directly to the decision makers, or can be made following a letter of introduction or other materials. If required, we can send out additional information by Post, Email or Fax before calling again to gain interest.

We are now also able to offer mid-call transfers, where a hot prospect can be transferred directly to your internal sales team to complete the sale, place their order or finalise their booking.

Appointment Making

If you have a field sales team, they will require a steady flow of qualified, confirmed appointments to ensure they can deliver on your sales targets. Synergy Connections can contact your prospects and arrange for appointments for your field sales staff. We will book a date and time for them to call, as well as confirming the areas of interest.

Appointment Making is best used where you have a more complex product that benefits from a face to face demonstration and discussion. By approaching new contacts or people that have shown an interest in the past we can help your field sales staff concentrate on what they do best - sell!

Exhibition Follow Up

Have you recently attended or had a stand at an exhibition, conference or event? You will probably have collected a large number of business cards and other contact details, and many conference organisers now will also make available the list of all the attendees for your use. These contacts are a valuable source of new business, but with most companies contacting them all can be problematic - within a short time your warm leads turn cold, your competitors contact them and the contacts themselves move on, destroying the level of rapport you had already established.

Synergy Connections can contact these leads and establish their level of interest, whether they have an immediate requirement, or will only really be looking in a few months time. We can filter all the contacts to establish those you need to approach now, and those that you can contact in the future. While doing this we can gather information on what they were looking for, what kind of company they are, and where their expectations are, allowing you to further refine your product offering and marketing strategy.

Conference / Seminar Attendees

If you are organising a conference or seminar yourself there are many things you have to take into consideration; venue, content, speakers, timing but what is always vital is you get people to attend. Whether it is for a product launch, as a way to reach multiple prospects simultaneously or for training and learning, Synergy Connections can contact your prospects - whether they are customers, those that have expressed interest in the past or new prospects - and get them to attend your event.

We can send invitations, call to confirm they have received them and to gauge interest, confirm attendance, send delegate packs by post or email and maintain the list of delegates. One highly effective service we offer, either standalone or as part of a complete project, is to telephone delegates a day or two before your event to confirm their attendance. This demonstrates your level of interest in them, and reminds them of the event, helping reduce no shows.

After the event, we can contact the delegates again to gain feedback and to establish their requirements for your sales team.

Customer Relationship Marketing

Like most companies you probably have an extensive list of customers, prospects and enquiries. This is a hugely valuable resource, but one that is often under-utilised. Synergy Connections can call your customer list - or a portion of it - to generate additional sales leads for your company. Working under your company name, we can establish the customers current situation providing valuable insight into your market.

Some of our clients get us to contact lapsed customers - those that have not purchased from them for a year or more - and get us to establish why they have not recently been in touch. This can help you to re-establish contact with the company, especially if the contact has changed, and can also help identify competitors and changes in the market.

Every call will have notes recorded, giving you valuable information even when there is no immediate sale. At the end of the project these can be returned to you, along with updates to contact names, addresses and other details so that your internal customer lists can be maintained up to date.